Here’s a valuable HR add-on to inspire members to stay

Job mobility in Australia is at a 10-year high. Huge demand for workers means people can switch jobs without being afraid of consequences, and combined with people getting association-type benefits from Facebook, Massive Open Online Courses, and LinkedIn, professionals are asking: What value does my association really offer me?

Whether you’re CEO of a trade association, CFO of an industry association or you represent a business association you’ll care deeply about making members stay.

Let’s talk about HR Assured, the outsourced HR solution , which gives your members reasons to stay at all three stages of the association life cycle.

1. The acquisition stage

Offer your members legally-backed HR help as a reason to come onboard

  • Perhaps your members are close to joining your business association and want to justify the sign-on fee.
  • Maybe members are eyeing your association for trade and networking benefits.
  • Or perhaps members are students starting out in their first professional role and are uninformed about whether their employment conditions are legal and fair.

What you can tell people in any of these situations is that members of your association can get subscription options opening up HR Assured. This means members get hugely valuable employment relations and compliance advice.

The HR Assured advice service can be built-in to your association, and the software platform behind it can be tailored to suit your association whether your membership is students, professionals or businesses – whoever makes up your member base.

Don’t forget, you can arrange dedicated phone lines so your members’ HR queries are handled under your brand.

2. Engagement: the next stage of membership

When annual membership renewal comes around, it’s time to prove your association is still valuable. One of the strongest ways to show your association provides value to its members is by giving members access to expert HR support, legal advice and peace of mind. The right advice could stop members suffering adversity in their career or in business, or allow them to spring forward. That advice might cost individuals and businesses hundreds of dollars per hour – but with HR Assured it’s already covered.

  • Your members may need to look at their contracts yearly. HR Assured can assist with this, and even get these contracts written from scratch and templated.
  • Have your members check with HR Assured’s Telephone Advisory Service that their workplace conditions comply with National Employment Standards and Modern Awards.
  • Let HR Assured inform your members when incoming changes affect their careers – as well as bring you into exclusive webinars to give you the heads-up on what’s happening in workplace relations.

As Australian Childcare Alliance Victoria CEO David Worland attests:

 “The Telephone Advisory Team are exceptional in their level of knowledge, speed and approach to client service. Our members benefit from HR Assured’s understanding of our industry and the tailored advice we receive.”

3. Retain members then reactivate their membership

You can’t have a successful association without senior members who have lived to tell of the benefits of remaining. To retain loyal members, give them lifesaving HR advice as well as professional development.

  • Set reminders and goals about professional development and certification on the software platform HRA Cloud. Use the on-screen data to start a conversation with members reconsidering their membership – ‘Hi, I’m calling to catch up about renewing your practising certificate and your membership?’
  • Networking can revitalise passion for your members. Use HRA Cloud to find and connect people who are united by seniority, location or skills.

 “Since our partnership began, the ARA Employment Relations service has continually improved, and we believe it’s now at least the equal of any ER service in Australia. The feedback we receive is that members can access advice when they need it, the advice is communicated in a clear and consistent way and the advisors really partner with them to generate other ways to think through a problem. It’s no coincidence that the success of the ARA in recent years in increasing its membership base and reaffirming its position as the leading voice for retailers in Australia has come since our partnership.” – Russell Zimmerman, CEO, Australian Retailers Association (ARA)

The end result: you’re demonstrating commitment to your members’ fulfilment at every stage of membership, keeping them aboard.

A strong member-base will cover the costs of these valuable HR benefits:

  • Complimentary workplace health checks.
  • Invitations to exclusive workplace law webinars.
  • Discounted pricing for associations and their members.
  • Tailored documentation, process guides and in-person phone support for handling notifications, complaints, investigations and disciplinary hearings.
  • Workplace relations advice.
  • Guidance on performance management, discrimination, bullying and harassment responses, independent and employment contracts
  • Advice on employee entitlements and leave.
  • Workplace Health and Safety compliance.
  • National Employment Standards and Fair Work Act advice.
  • Assistance escalating any legal matters.

Last but not least, HR Assured supports a referral model which can earn income for your association.

HR Assured could be the perfect partner to keep your association strong

A complete, locally-supported HR and Health and Safety service, backed by technology, innovation, and the serious legal clout of an in-house specialist law firm, HR Assured is one of the biggest-value offerings you can pass onto your members. A growing number of associations across Australia and New Zealand are using HR Assured as their outsourced workplace compliance partner and enjoying benefits that help attract and retain association members.

Talk to us and begin adding compelling benefits to your association membership today. Contact the HR Assured team here.